Client:

Falls Dental is a local dentist's office on the south side of Sioux Falls.

Objective:

Build a new identity to signify a new era for Falls Dental after a new change in ownership.

Solution:

Falls Dental was undergoing big changes when we kicked off our partnership in 2023—a new dentist, new leadership, and a complete office remodel that doubled their capacity for seating patients.

Inspired by the style of their new space, we created a fresh visual identity built on bright colors and simple shapes—a direction that made Falls Dental visually distinct among the regional dental landscape. To help Falls Dental connect with more young families, we designed a cast of mythical characters who demonstrate that healthy smiles come in all shapes and sizes.

Finally, we freshened up the website with a clean look and friendly messaging that makes it an easy, unintimidating step to sign up for an appointment. We even have proof that it works: Between July 2024 and June 2025, the site had 8,300 unique visitors, with 423 appointments booked, and plenty of seats saved for new patients.