Client:

The Sioux Falls Winter Games, a non-profit entity, received a grant to kickstart community engagement in downtown Sioux Falls throughout the chilly winter months.

Objective:

Establish a dynamic identity system to boost the promotion of the activities.

Solution:

We initiated the process by crafting a logo inspired by the energy of winter. The "W" was constructed using a continuous upward-ascending ribbon, incorporating a vibrant array of colors to emphasize the concept that one can stay active even in cold weather.