HVAC Elements

Brand Identity
Project Team
Agency: Fresh Produce
AD: Tom Bates
AE: Melissa Travis
PM: Ellen Keena
Writer: Bailey Bunger
CD: Ted Heeren
Scope of Work
  • Logo Design
  • Color
  • Typography
  • Stationary
Client:

HVAC Elements comprises three sister companies specializing in commercial HVAC equipment, building automation, testing & balancing, and long-term support.

Objective:

Design a logo and design system to update their visual identity to separate them from regional competitors.

Solution:

Amidst a sea of flame and snowflake imagery in the heating and cooling sector, HVAC Elements sought differentiation through our Broadstrokes process. Their new logo draws inspiration from HVAC schematic symbols, symbolizing connectivity and embodying their “It all comes together” ethos.

We produced a quarterly zine to highlight new projects, tips, and a featured story about unique ways Heating, Cooling, and Air Conditioning is implemented in places you wouldn’t think of. These were sent to the HVAC Elements team and their clients.

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