Client:

Fresh Produce

Objective:

Create a visual identity that celebrates Fresh Produce’s 20th year in business.

Solution:

Fresh Produce embodies numerous company values known as the "Mystic Truths." Among these, the Mystic Truth that best represents their 20th anniversary is "Phoenix is the big time." This signifies the celebration of a major milestone. The phoenix was chosen as the primary logo, complemented by the X+X mark, symbolizing 10 plus 10. This branding was prominently featured during this spring’s Ipso Show, Big Fun Time, and on Mike and Ted’s radio show, Fresh World.