Client:

Direct Companies is the parent company of Direct Design & Fabrication, Direct Automation, Direct Data Management, Direct Technologies, and Workplace I.T. Management. A full-service solution for innovating, automating, and optimizing business.

Objective:

Create a video during a Levitt outdoor public music concert in Sioux Falls, announcing the acquisition of Workplace I.T. Management.

Solution:

Instead of a predictable corporate video announcing a business acquisition, we saw the opportunity to be part of the concert in an entertaining way. Direct Companies sponsored a Levitt at the Falls concert and was provided advertising time during the concert intermission. During the intermission, we used our time to creatively compare the acquisition to a relationship between a band and a super cool concert, keeping the entertainment seamless.